Dr. Loeb leads the R&D and business development of an early stage startup called JITSIK LLC which develops tools and methods to prepare drivers to Advanced Driver Assistance Systems (ADAS) and semi-autonomous or self-driving vehicles. Jitsik’s goal is to promote education so drivers know what to expect when they get on the road. Jitsik develops Immersive Virtual Reality Driving Simulators to safely expose drivers to driving scenarios and teach controls and automated features…

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